CONTRACTING GAMA

Our experience in conducting multifaceted marketing and sales revolutions helps clients put things in perspective and in the right order, fund the project as they go along, and build the capabilities they need in a harmonized and viable way. Our rigorous inquiry is grounded in comprehensive performance metrics that link up the company’s financial and management system. We collaborate with clients in four crucial ways:

· Defining the role of marketing and sales. We determine what role marketing and sales plays within the organization, after which we help evaluate how best to bridge it with other areas of the business to achieve strategic goals. After assessing which of the company’s activities should be accommodated in the marketing department·         

· Taking marketing beyond the marketing gatekeepers.

We work with clients to energize the entire organization—from finance to operations—to engage their customers through rapidly multiplying media and interactive channels within the time frame that digital media entails.

· Designing the ideal organizational model for marketing.

We help companies design and structure their marketing departments to best support the strategic objectives of the business as a whole. We facilitate better efficiency and performance by identifying and either re-configuring or discarding unnecessary activities. We help build clear understanding of what is relevant to marketing and which activities are required elsewhere in the business.